Download e-book for iPad: 100 ways to create a great ad by Tim Collins

By Tim Collins

ISBN-10: 1780671687

ISBN-13: 9781780671680

ISBN-10: 178067645X

ISBN-13: 9781780676456

100 how you can Create an Ad is an obtainable creation to artistic advertisements concepts. that includes a hundred spreads detailing innovations resembling the 'Reveal' and the 'Mash-up', it provides the foremost tools of devising print, tv, radio, direct, and on-line ideas.

The means of developing an advert should be divided into 3 steps: making plans; idea production; crafting. This booklet offers a simple consultant to thought production, together with tools which are acceptable throughout media and supplying wide-ranging examples from overseas campaigns.

Aimed at organisation creatives, planners, and account handlers, in addition to picture designers, advertising execs, and scholars, 100 how one can Create an Ad has wide-ranging charm

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Extra info for 100 ways to create a great ad

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As outlined in the entry on ‘Bathos’, the tone can often switch from serious to silly for the third one. But a headline can also be a more straightforward list of three things, as in an ad for Sure deodorant. Endlines often list three words that describe the brand, as with Jaguar’s ‘Grace. Space. Pace’. But this technique can seem a little stale, especially in business-tobusiness advertising, where generic words like ‘excellence’, ‘quality’ and ‘reliability’ are thrown carelessly together. 01 02 03 15 Headlines and endlines are often arranged into pairs of contrasting words or phrases.

Many famous lines have been created by repeating the first letter of the brand name. Alliteration is sometimes overdone, but it’s used sparingly and effectively in this execution of the ‘Homemade Ltd’ campaign for Ben & Jerry’s. 02 / Guinness ‘My Goodness, My Guinness’. Alliteration has been used in countless memorable lines, although the technique can seem old-fashioned now. 01 02 03 13 Questions in headlines and endlines are used to draw readers in. 30 / 100 ways to create a great ad QUESTIONS 01 / Got Milk?

Sadly, Bubka failed to win a medal at the games, so air traffic control didn’t have much to worry about. An ad highlighting the powerful zoom of an Olympus camera showed what appeared to be a close-up of actress Sandra Bernhard with the headline ‘Take one more shot of me and I’m going to cross that street, jump over that fence, run through that wood, swim that river, climb to the top of that mountain and ram that camera down your throat’. Proof that shorter isn’t necessarily better when it comes to headlines.

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100 ways to create a great ad by Tim Collins

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